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Leads digital experience
Digital User Experience Lead, delivering end-to-end journeys across digital channels, shaped with stakeholders and teams, not just screens.
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Research, then data
An MSc in Data Analytics & Project Management means decisions rest on behaviour, not opinion.
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Designed end to end
From research and wireframes to prototypes and polished, mobile-first interfaces, in Arabic and English, left-to-right and right-to-left.
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I can build it
BSc (Hons) Software Engineering with Multimedia, First Class. HTML/CSS, React, Angular and Vue, so handoff is a conversation, not a throw over the wall.
Projects worked on
Work(18)
All of it, on one board. Filter by type or change how it's laid out. Everything glides to its new place.
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01 Coleen's Plant Shop Mobile app Plant shopping app, from categories to cart. -
02 Jannah's Interior Solutions Website Website UI/UX for an interior design studio. -
03 Al Rayyan Dental Clinic Mobile app Dental care booking app with virtual consults. -
04 Doha Transport App Mobile app Bus journey planning and ticketing app. -
05 Corporate Fitness Mobile app Fitness app UI kit with a design system. -
06 Aureus Music School Website Music school website with class schedule, light and dark pages. -
07 Zaco 360 Tours Qatar Website Website for immersive 360° interior tours. -
08 Zacoustics Music Instruments Qatar Website Guitar shop website, shown on laptop, tablet and phone. -
09 Museum & Antique Shop Mobile app Museum tour and antique shop app UI kit. -
10 Taheel COO Dashboard Dashboard Operations dashboard with sales, productivity and team views. -
11 Dee Properties Mobile app Real estate finder and rental app template. -
12 Shao's Kitchen Website Bakery website with a menu and ordering information. -
Case study 13 Flixx Jobs Mobile app Job search app for Sierra Leone. UX case study. -
Case study 14 Sierra-Sell Mobile app E-commerce app for Sierra Leone. UX case study. -
15 B2C Telecom App Mobile app Telecom self-service app: bill, offers and device deals. -
16 HR Dashboard Dashboard HR admin dashboard with staff, departments and payroll. -
17 Muglina Qatar Food App Mobile app Food discovery and delivery app UI. -
18 Wapishi Online Mobile app Food supply marketplace connecting growers and retailers.
About
I design from data and real behaviour, so what I build works for real people.
Where I've worked
Four countries, four very different sets of users.
- Sierra Leone App UX Developer Guaranty Trust Bank, Freetown 2021 — 2022
- Malaysia BSc Software Engineering, First Class · WordPress Developer Limkokwing University · CSI Properties, Kuala Lumpur 2019 — 2021
- Saudi Arabia Frontend Developer & Designer Tammwel Inc. (remote) 2021 — 2022
- Qatar Digital User Experience Lead Doha 2022 — now
FigmaUser researchWireframingPrototypingDesign thinkingAnalyticsAdobe XDSketchZeplin
HTML/CSSReactAngularVueWordPressShopifyWeb performancePhotoshopIllustratorEnglishKrio
Case studies
Case study 01
Flixx Jobs
A job search app for Sierra Leone, designed end to end, from user research to a hi-fi prototype.
Read the case study
Case study 02
Sierra-Sell
An all-in-one e-commerce app for Sierra Leone, taken from stakeholder interviews through to usability testing and a hi-fi prototype.
Read the case study